Enter a world of womanly desires with French lingerie that is sensual and highly feminine. Styles are precious, personal, and full of life as they aim to delight and play to imagination. Named after the title character in a Josephine Baker movie, Princesse tam.tam® embodies the beauty and subtlety of the shepherdess who is plucked from the hills of Tunisia and introduced as royalty to Paris society, where she woos them with her charming simplicity. This characterization gives meaning to the brand, defining its dual positioning: refined yet innovative.
Princesse tam.tam® was established in Paris in 1985 by Lourmia Hiridjee and her sister. They thought their childhood memories of colors, perfumes, and fabrics in Madagascar could translate well into French fashion. By creating new styles of cheerful and colorful print lingerie, they distinguished themselves from the basic white, black, and flesh-toned items that were selling at the time. Following early retail success at Printemps, Harrod’s and Victoire, in 1987 the sisters transformed their gift shop into the first Princesse tam.tam shop. Broader recognition precipitated the addition of nightwear in 1991 and their reinvention of the swimsuit in 1993.
The target Princesse tam.tam® customer is a trendsetting woman of any age who knows fashion and leads a sophisticated, sexy, and fun lifestyle. The product line features lingerie, sleepwear and swimwear in delicate, fun, flirtatious, and sophisticated styles. Using silk, lace, and
