Each of Nitches' product lines falls within one of the following five categories:
Specialty Retail
In February 2008 Nitches acquired Backwoods® an outdoor gear and apparel retailer with headquarters in Austin, Texas and eight store locations in Kansas, Oklahoma, Nebraska and Kansas. Backwoods represents Nitches’ first venture into retailing and signals a move by the company to extend its niche focus into the specialty retailing sector. Backwoods inspires people to seek adventure and live their lives boldly.
Men’s Sportswear
Nitches’ men’s sportswear lines share a common thread of casual attire for leisurely pursuits, primarily t-shirts, swimwear and shorts to be worn at a backyard barbeque, on the beach, on the links, or on the trail. Our brands target male consumers 30 years and older, including:
Nat Nast® Swimwear – travel and leisure influenced premium swimwear, tees and related items
Newport Blue® – surf-inspired swimwear and graphic-printed tees and polos
Dockers® Swimwear – swimwear fashion basics and screened & embroidered knit tops
The Skins Game® – performance and graphic-printed golf knits
ZOIC Clothing® – performance and casual apparel for mountain biking and outdoor
SO-CAL Speed Shop® – hot-rod influenced premium tees, jackets, and fleece
Each of these product lines are sold through a combination of in-house salespeople and independent representatives. All men’s sportswear businesses are developed and managed through our San Diego location.
Sleepwear, Loungewear & Intimates
From our LA office and through our subsidiary NAP New York we engage in the design, manufacture and distribution of sleepwear, loungewear and intimate apparel at all levels of distribution from luxury to discount.
Princesse Tam-Tam® – stylish premium lingerie and swimwear from France
Gossard London® – sexy lingerie and foundations designed in the U.K.
Derek Rose® – classic luxury men’s pajamas, robes, and loungewear from Britain
Eminence® – technologically advanced men’s underwear and loungewear from France
Crabtree & Evelyn® – natural fiber-based line of pajamas, nightgowns and robes
Shock Absorber® – scientifically developed performance sports bras and active wear
Anne Lewin® – sleepwear and robes in simple, affordable styles
Dockers® Sleepwear – functional, fashionable loungewear reflecting the iconic American brand
Our products are marketed and sold to national and regional department store chains. These product lines are sold primarily through in-house sales professionals. We also produce exclusive loungewear and robes for most major retailers under their private labels (store brands).
Women’s Outerwear & Sportswear
The New York City offices of the company house our western wear design and merchandising staff, while management of our independent sales representatives is based in Dallas, Texas. Our western, specialty leather and private label apparel lines are sold and distributed to western and specialty stores, catalog retailers and a variety of other outlets.
Saguaro® – trend right styles for women in leather, suede, and denim
Saguaro West® – western-inspired leather, suede, and denim for women and men
Adobe Rose® – women’s western fashion for the office or a night on the town
Country Tease® – casual comfort in a variety of western styles, prints and colors
Posted Jeans® – clean western denim in a range of fits and washes
Southwest Canyon® – western-inspired better casual and career wear
Home Décor
Acquired in July 2006, our Home Décor business consists primarily of candles and bed and bath accessories. The addition of the Home Décor category expanded our product offerings to many major retailers beyond apparel and also diversified our distribution to home furnishings retailers and specialty stores. Our specific lines include:
Bill Blass® Home Décor – elegant and timeless designs in candles and home accessories
Paula Deen ® Home Décor – bright and fun designs in dinnerware, glassware, candles and decorative accessories
Looking to the future we anticipate growth from extending existing licensed properties into new categories of home décor, as well as from licensing popular brands that allow us to expand our design aesthetic.