The target Eminence® customer is a 25+ year old active connoisseur who seeks classic and fashionable items in quality fabrics. The designs focus on fashionable prints, stripes and classic solid styles constructed of a variety of technologically advanced fabrics such as micro modal, tencel, aloe vera, cotton blends, cotton/elasthan blends and mercerized cotton knits. The product line includes underwear, tee shirts, polo shirts, pajamas, robes, nightshirts, lounge pants, knit lounge wear, swimwear, and socks.

           Eminence® is sold to better department stores, high end specialty stores, and swimwear stores. Retail prices range from $30-68 for underwear, $75-225 for sleepwear, and $48-$110 for swimwear.