The Dockers brand is a leader in providing stylish and comfortable men’s casual wear. Dockers Khakis were first introduced in 1986 as the casual alternative to jeans and dress pants. Since that time the brand has expanded into an entire wardrobe for both men and women with clothes that offer versatility for an on-the-go lifestyle.
In 2006 Dockers licensed the categories of men’s swimwear and graphic t-shirts to Nitches.
The Dockers® customer leads an active life and values his time off. Swimwear and t’s play an important part of the Week-End segment of Dockers Four Wearing Occasions: Work-Week End-Dress-Golf.
The Spring swim collection is focused on comfort, fit and function through the use of quick-dry and micro-suede fabrics and multiple pocket styling. Emphasis is on wearable colors and prints in swimwear and lifestyle graphics on 100% cotton t’s.
The Dockers® brand is sold in department stores, regional specialty chains, and independent retailers and is moderately priced.
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