Body Drama

         The Skins Game is a men’s sportswear line started over 10 years ago with golf as the foundation; the product is lifestyle inspired and designed with a West Coast attitude and influence. The name derives from a golf betting term and is also the name of a popular end-of-season PGA golf tournament held each year in October or November that pits 4 top professional golfers against each other in match play.
          The target customer for Skins Game is a 25-45 year old male who is young at heart, with somewhat of an attitude, who takes pride in how he dresses. The product line features comfortable clothes that can be worn on or off of the golf course.The line is sold to Green Grass Golf Shops (both private & public), off -course Golf Stores, Resorts, and Corporate buyers (for tournaments, meetings and various corporate outings). Products are moderately priced for the Golf Industry at $48.00-$58.00 Retails.

          Skins Game develops innovative styling and prints for primarily short sleeve golf shirts in Solids, Stripes, Jacquards, Prints, and Custom designs in all cotton fabrication and blends. At the present time, the golf market is leaning toward lightweight performance manmade fibers so we have developed several fabrics that cater to the customer who prefers wearing performance fabrics on the golf course. The line also features accessories such as hats with unique designs and a revolutionary new process for photographic golf towels.

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