The target customer for Skins Game is a 25-45 year old male who is young at heart, with somewhat of an attitude, who takes pride in how he dresses. The product line features comfortable clothes that can be worn on or off of the golf course.The line is sold to Green Grass Golf Shops (both private & public), off -course Golf Stores, Resorts, and Corporate buyers (for tournaments, meetings and various corporate outings). Products are moderately priced for the Golf Industry at $48.00-$58.00 Retails.
Skins Game develops innovative styling and prints for primarily short sleeve golf shirts in Solids, Stripes, Jacquards, Prints, and Custom designs in all cotton fabrication and blends. At the present time, the golf market is leaning toward lightweight performance manmade fibers so we have developed several fabrics that cater to the customer who prefers wearing performance fabrics on the golf course. The line also features accessories such as hats with unique designs and a revolutionary new process for photographic golf towels.