Bill Blass® Home Décor

         Bill Blass epitomizes Timeless Style and Modern American design. Founded by William Ralph Blass in the 1970’s, Bill Blass from its inception offered women modern, sophisticated, tailored clothing. The company’s reputation was built on elegant designs executed in the finest fabrics synonymous with classic American style. The company remains true to its design heritage by favoring the always fashionable over the fleetingly trendy, acquiring a dedicated following of the world’s most stylish women and making Bill Blass an internationally
recognized brand.
           The popularity of this Bill Blass, "ladies who lunch" design aesthetic led to product extensions and arguably one of the first lifestyle brands. At the time of expansion there was also a need for a highly recognized consumer brand in candles and segments of Home Décor. In 2002, the Nap subsidiary of Nitches acquired licensing and began distributing Bill Blass® home décor products nationwide.

          Bill Blass® Home Décor appeals to this sensibility in consumers though classic designs with clean lines. The target customer is a 24-65 year old individual who shops on impulse. Products includes basic and novelty candles, bath décor, and floral and glass home décor in a variety of colors and sizes.

          Bill Blass® Home Décor is sold to better department stores, specialty stores, boutiques, discount stores and chain stores. Retail prices for all products range from $2.99 to $49.99.

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