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Backwoods®
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 Backwoods represents Nitches’ first venture into retailing and signals a move by the company to extend its niche focus into the specialty retailing sector. Backwoods has a long history of providing customers in the Midwest with a strong assortment of top quality, technical gear alongside a broad collection of outdoor lifestyle clothing and footwear. The first store opened in Wichita, Kansas in 1973 and the chain now comprises eight retail locations in Kansas, Nebraska, Oklahoma and Texas. The company also operates Backwoods Adventures, an adventure travel division that enables Backwoods to forge an even stronger bond with its customers by providing them with the opportunity to explore the world utilizing the products and equipment available in Backwoods retail stores. |
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The infrastructure and resources of Nitches will be leveraged to grow the Backwoods® brand, which inspires people to seek adventure and live their lives boldly. In addition to growing the store count of Backwoods and developing new Adventures, we will create and produce the Backwoods Collection of lifestyle clothing. Initial offerings from the new collection will be available in all eight Backwoods stores commencing this June. We also intend to pursue wholesale, licensing and international opportunities for the Backwoods® brand.
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